Earlier this year the LAPD Northeast police station in Glassell Park began selling The CLUB steering wheel locks for only $11 - compared to about $30 at most retailers - under its 11 for 11 program. The name of the promotion refers to the cost of the lock and the 11 seconds police estimate it takes to install The CLUB. So far, the Northeast Division has sold more than 170 of the locks since the 11 for 11 promotion began in March. But, fearing that the price might be too low, Northeast Division Capt. William Murphy has limited sales of the $11 CLUB to one per person:

"We want to avoid someone walking into the station and buying 20 CLUBs - only to sell them on the street or at some swap meet for a profit."