Seeking Justice For Matthew Price: Killer Sought In Murder Of 27-Year-Old TikTok Star
He was on the verge of TikTok superstardom. At least, that’s what Matthew Price was hoping for as he raised his profile among magic and comedy circles around Los Angeles. But his sudden murder in South LA ended every dream he ever had. “I don’t know how I feel right now,” his mother, Danuta Richey says, after traveling from their hometown near Ft. Myers, Florida to 78th and Broadway, Los Angeles, where the 27-year-old Price died of a single gunshot wound. “You just never know how quickly life can end,” she says through tears. “And it changes everything. Everything.” LAPD South Bureau Homicide Officer Patrick Farmer was there the night Price was killed, Nov. 21, 2021. There happened to be a street festival happening nearby. Broadway was closed off for it. Price had gone to a nearby market for a few snacks and was walking back to his shared apartment. “There was people walking around, there was a street fair on Broadway in the area,” Officer Farmer says. "He was walking back to his house, we have the surveillance video but no indication why he was shot.” The surveillance video shows Price walking across 78th Street, a couple others walking on the sidewalk nearby. The flash from the gun is too faint to make out, but the collapse from Price is evident as he falls and writhes in pain. He was shot in the leg and would later bleed out. Paramedics took him to the hospital where doctors tried to save him.
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