The Los Angeles Police Protective League has started airing a “Public Safety First” radio campaign on ESPN radio in Los Angeles. The messages, covering a broad range of law enforcement related topics, will air throughout the day and during Lakers games.

The radio spots will highlight a variety of public safety issues but will regularly focus on the importance to public safety of having a fairly compensated and adequately staffed Los Angeles Police Department. With such valid concerns about the City’s challenging budget situation, the League is acting constructively and proactively to ensure that vital public safety jobs are preserved.

Over the course of the next year, the campaign will also spotlight the anniversary date of LAPD officers who have made the ultimate sacrifice in service to the city. LAPD Officers face enormous risks every day. While the City is safer than it has been in nearly four decades, in today's urban environment, policing has become more complex and dangerous, and yet these exceptional men and women continue to take on the responsibility of policing above and beyond the call of duty.

The broadcast schedule of the League’s messages, along with the January radio spots can be found at LAPD.com, behind the ESPN logo.